Why Pricing Your Home Right From the Start Is So Important

When it comes to selling your home, there’s one decision that matters more than just about anything else: the list price.

It’s tempting to “test the market” with a higher price and see if someone bites. But here’s the truth most homeowners don’t hear often enough: overpricing at the beginning usually costs you more time, more stress, and ultimately, results in less money.

First Impressions Matter Most

The first two weeks your home is on the market are the most important. That’s when your listing gets the most attention from active buyers and their agents. If your price is too high, those qualified buyers will likely skip it altogether. And once they pass, it’s tough to get them back, even if you later reduce the price.

Overpricing Can Backfire

Many sellers think, “We can always come down later.” The problem is, when you do lower the price, buyers often assume there’s something wrong with the home. That can lead to lower offers or, worse, no offers at all. A home that lingers on the market becomes what agents call “stale” and stale listings usually sell for less.

The Right Price Attracts the Right Buyers

Correct pricing positions your home where it belongs in the market. It ensures that the buyers who are actively looking in your price range actually see your home and consider it seriously. The right price doesn’t just bring more showings, it can also lead to multiple offers, which puts you in the driver’s seat.

How Our Team Helps You Choose the Right Price

At Savaglio & Co., we don’t pull numbers out of thin air. We carefully research comparable properties  with homes similar to yours that have recently sold, are currently on the market or didn’t sell at all. We look at location, size, condition, features, and market trends to recommend a price range that will position your home for success.

Based on that research, we’ll give you a professional recommendation and explain the reasoning behind it. These reasons are why we strongly suggest staying close to that number. That said, the final decision is always yours. Our job is to equip you with the best information so you can make a confident choice.

The Bottom Line

Pricing your home right from the beginning isn’t about giving it away, it’s about creating the best conditions for a strong sale. Homes priced correctly from day one typically sell faster, with fewer headaches, and often for more money than those that start too high.

If you’re thinking about selling, let’s sit down and review what the market is really saying about your home’s value. Together, we’ll create a strategy that gives you confidence and results.