Published July 12, 2025

Your Home Might Be Gorgeous... But If It Looks Dated in Photos, It’s Dead on Arrival

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Written by Markus Savaglio

View of River from Living Room Window

Let’s be honest: today’s luxury buyers aren’t browsing listings like they used to. They’re swiping through Zillow on their phones, scrolling faster than they can even read a description and when your home shows up looking like a blast from the past? They’re gone. No second look. No showing. Just a swipe.

That hurts, especially if your place is well-maintained, beautifully built, and full of memories. But here’s the thing…

Buyers don’t care how it feels. They care how it photographs.

Dated Design = Discounted Offers

You could have high-end finishes and top-tier construction, but if your listing photos scream “2004 luxury,” buyers are going to assume the whole house needs work. That’s where the discount starts—even if everything functions perfectly.

Brass fixtures, cherry cabinets, wall-to-wall greige? To a buyer scrolling through a sea of modern homes, it just reads: “We’ll have to gut it.”

But here's the good news:
You don’t need a $100k renovation to change the story. You need a strategy.


Here’s How We Flip the Script:

✅ 1. Focus on the Frame

Before we talk about updates, we look at how your home will photograph. That’s where we start. We’ll walk the space together and figure out what draws the eye—and what distracts from the real value.

🎨 2. Make Smart, Surface-Level Changes

Sometimes it’s as simple as paint, lighting, and swapping out a few pieces of hardware. You’d be shocked what a modern light fixture and the right staging can do in photos.

📷 3. Invest in Killer Photography

Not iPhone photos. Not your friend who “does photography on the side.” I mean real, high-end photos that stop someone mid-scroll and videos that make them step into a showing virtually.


The Bottom Line:

Your home might be incredible in person. But if it doesn’t show well online, you’re missing your best chance to impress and that’s where today’s buyers make decisions.

Before you list, let’s walk through it together. I’ll give you a straight, honest take on how to make sure your home shows like the luxury property it really is.

📲 Call or text me at 920-395-1927
🏡 Markus Savaglio | Savaglio & Co. at eXp Realty
📍 1017 Fond Du Lac Avenue, Sheboygan Falls, WI

Let’s make sure your home isn’t just seen
it’s wanted.

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